Fully Booked — Revenue Recovery for Cosmetic Dental Practices
Revenue Recovery  |  Cosmetic Dental

Your most valuable patients didn't say no. They said not yet.

Patients who attended your consult, got a treatment plan, and went quiet. They're still in your system. We pick up where you left off. You don't pay until they book.

No retainer No lock-in contract Pay per booked appointment AHPRA compliant

Quiet doesn't mean no.

Most patients don't say no. They get a treatment plan, they need time to think, and then life gets in the way.

They came in nervous. Maybe they'd been thinking about treatment for years. They sat in your chair, asked questions, and left with a plan and a dollar figure in mind.

Then life happened.

The investment was more than initially expected. They needed to talk it through with their partner. They told themselves they'd think about it over the weekend. You followed up once, maybe twice. They didn't reply. Your TCO moved on. The treatment plan got filed away.

But here's what didn't happen: they didn't say no.

They didn't choose another practice. They didn't give up on treatment. They just got busy with life, and stopped hearing from you. In their mind, the procedure is something they still need to do. They're reminded every time they eat. That twinge of pain when they bite into food isn't going away. Yet in your mind, they've already moved on.

"They didn't say no. They said not yet. Most practices never go back to ask again."

Cosmetic dental patients can't always make a $10,000 decision on the spot. Consideration cycles run six to twelve months, sometimes more. The patient who went quiet in October is still needing their treatment the following year. The one who ghosted you in March is thinking about funding options right now.

They're still in your system. They want to move forward. They're waiting for circumstances to align to say yes.

That's the gap. And it's sitting in your PMS.

6–18 months
how long cosmetic dental patients typically consider high-value treatment before proceeding
$5K–$15K
average treatment value for implants and full-arch restorations in Australia
1–2 attempts
how many follow-ups most practices make before a post-consult patient is written off
$0
upfront cost to find out what your outstanding treatment plans are worth
What changes

Stop buying leads you already own.

Right now

The same cycle, every month.

Ads run. Patients enquire. A handful book a consult.
Your TCO follows up for a week or two. Then nothing.
The treatment plan gets filed. The patient gets written off.
You spend more on ads. The database keeps growing.
Revenue stays flat even as ad spend rises.
When reactivation is working

The calendar fills before new ads run.

Appointments booked from patients you'd already written off.
Revenue driven from your existing database. No new ad spend.
Follow-up running in the background. Staff available for patients.
Invoiced per appointment booked, only after it's confirmed.

We turn outstanding treatment plans into booked appointments. And you only pay when we deliver results.

How it works

Three steps. No guesswork.

We build the system fully customised to your practice, then it runs quietly in the background converting your existing database.

01 / IDENTIFY

We find patients with outstanding treatment plans

Your practice management system has patients who attended a consultation, received a treatment plan, and never came back. We pull that list, review it for volume and case value, and tell you exactly what we're working with before moving forward.

Initial assessment
02 / RE-ENGAGE

We reach out by two-way SMS

We run AI-driven two-way SMS conversations with each patient based on their case history. Not a single SMS broadcast. An actual back-and-forth that identifies where they're at, handles potential concerns, and helps them move to the next step.

AHPRA compliant copy
03 / BOOK

Appointments land in your calendar

Once a patient confirms, we schedule them in. You see exactly who we converted. We pace sending volumes based on your operational capacity, so growth doesn't create friction for your team.

Ongoing partnership
INVOICE

You pay per booked appointment

No monthly fee. No retainer. No management cost. We only invoice when appointments land in your calendar. We succeed when you do, which is exactly how it should be.

Results

What good looks like.

Every database is different. We'll tell you what we expect from yours based on the volume and value of your outstanding treatment plans.

What this can look like for the average cosmetic dental practice
$100,000 recovered from patients already in your system.
200
post-consult patients contacted
20
appointments booked (10%)
$5K
avg single implant case
$100K
recovered revenue
Cosmetic dental · Single implant cases · Based on actual conversion data · Individual results may vary between clinics
Common questions

The things people usually ask before they book.

Objection 01
“We already send email follow-ups to our patients.”

Marketing emails average a 20% open rate. SMS averages 98%, and 90% are read within three minutes of being sent. But the channel is only part of it. A templated “book now” email doesn't find out why someone didn't proceed. Our AI agent carries out a human back-and-forth. It knows what treatment the patient received a plan for, uncovers the reason they didn't book, addresses it, and locks in the appointment.

Objection 02
“My reception team already handles follow-ups.”

A receptionist following up post-consult patients while greeting clients and answering phones is a split-attention problem. When the clinic gets busy, follow-ups are the first thing to drop. Our AI agent handles conversations with dozens of patients simultaneously, any day of the week, at any hour. It doesn't get distracted. It doesn't drop off.

Objection 03
“I don't have budget for another service right now.”

There's no upfront cost. The first invoice arrives after the first appointment is booked. If we don't deliver, you pay nothing. The only thing you invest before then is a discovery call so we can understand your practice.

Objection 04
“How do I know it'll work for my practice?”

We're running a pilot with five practices this quarter. Before anything is signed, we assess your database and confirm whether your practice is the right fit. You see bookings happen in real time. The data tells you whether it works. Then you decide whether to fully commit.

Objection 05
“Is this compliant with AHPRA advertising guidelines?”

Yes. All copy is written to AHPRA advertising standards. No prohibited claims, no banned testimonial formats, no before/after framing. If your clinic operates in a restricted category, we flag it in discovery and adjust the approach accordingly.

Who this is for

One vertical. One specialisation.

We work exclusively with cosmetic dental practices in Australia. Not general dentistry, not allied health, not wellness. We focus where treatment values are high, consideration cycles are long, and post-consult patient lists are sitting unworked.

Cosmetic Dentistry

  • Dental implants — single, All-on-4, full-arch
  • Clear aligners and orthodontics
  • Veneers and cosmetic restorations
  • High-value treatment plan patients
  • Practices using Core Practice PMS
You're likely a good fit if:
Post-consult patients with outstanding treatment plans
Running paid ads on Meta or Google
Average treatment value $3,000+
Capacity to take on additional patients
SMS marketing consent in place with your patient database
Tegan, Founder of Fully Booked
Tegan
Founder, Fully Booked
getfullybooked.au

Fully Booked isn't a platform. It isn't an agency. It's a performance-focused revenue recovery service, and I run it personally with a select number of practices.

I've been inside enough databases to know that most cosmetic dental practices aren't losing revenue because of bad ads or a weak team. They're losing it in the gap between consultation and follow-up. The demand is already there. The treatment plans are already written. The patients are still in the system. They've just never been properly re-engaged.

I'm selective about who I work with because the model only works when the economics make sense for both sides. I only make money when you do, and I'd rather be straight about that upfront than take on a practice I can't deliver for. That's what the discovery call is for.

Find out what your treatment plans are worth.

15 minutes. We look at your post-consult patient list, walk you through what we'd expect to recover, and show you exactly what a free pilot would look like for your practice. No contract. No commitment.

Book your discovery call →

No contract · No upfront cost · No invoice until after your first booked appointment